Growth
Content Refresh & Optimisation
Our SEO content refresh & optimisation service identifies where and why pages are decaying — then applies targeted improvements that strengthen rankings, improve CTR, and convert more of the traffic you already earn.
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Fix decay
Win back rankings
Lift conversion
What we fix
On-page & UX
We improve how your content reads, flows, and converts.
- Clearer headlines, introductions, and calls to action
- Improved layout, spacing, and readability
- Better use of tables, comparisons, and supporting media
SERP & CTR
We help your pages earn more clicks from the rankings they already have.
- Clearer headlines, introductions, and calls to action
- Improved layout, spacing, and readability
- Better use of tables, comparisons, and supporting media
Entities & Coverage
We help your pages earn more clicks from the rankings they already have.
- Coverage gaps compared to top-ranking results
- Terminology and EEAT signals strengthened
- Topic expansion or pruning to stay focused and relevant
Internal links & cannibalisation
We fix how pages compete in rankings and support each other.
- Clear cluster routes and anchor text
- Merge or split recommendations for overlapping content
- Canonical and redirect fixes where needed
Update & expand
We bring content up to date without rewriting for the sake of it.
- Fresh data and examples
- Section rewrites & new modules
- Outdated claims removed
Technical hygiene
We clean up issues that quietly hurt performance.
- Indexability and robots rule checks
- Performance issues flagged for developers
- Broken links, embeds, and media fixed
Refresh workflow
1. Audit
We identify what’s holding each page back.
- Traffic and ranking decay
- Intent drift and SERP changes
- Coverage gaps and content overlap
- UX and conversion friction
2. Prioritise
We focus effort where it will have the biggest impact.
- Pages scored by impact vs effort
- Grouped by topic and intent
- Built into a clear 90-day refresh queue
3. Improve
We make targeted, SEO-led updates.
- Copy rewritten, expanded, or restructured
- Schema, internal links, and media improved
- CTAs clarified and aligned to intent
4. Test
We validate changes before scaling them.
- Title tags and meta descriptions tested
- Section order and key modules refined
- Winning changes rolled out across pages
5. Measure
We track performance and feed insights back in.
- Rankings, CTR, and conversions monitored
- Results reviewed against benchmarks
- Learnings applied to the next refresh cycle
Quality standards
- Evidence-led edits and citations
- Entity and intent coverage per brief
- Editor QA before publish
How we scope
- Retainers with monthly refresh targets
- Sprints for recovery or launches
- Per-page bundles for discrete fixes
Related services
Refresh & optimisation FAQs
We perform thorough audits — ranking pages by traffic trends, SERP rankings, impressions, CTR, and conversions — when deciding which pages take priority.
Pages with decay, intent drift, or missed SERP features go first.
Your first signs of uplift typically appear in 4–8 weeks.
It’s worth noting that you can see this much sooner.
We protect high-performing pages by making careful edits, testing new titles and metadata first, and monitoring changes after publishing.
We also plan for rapid rollbacks in the unlikely event they’re needed.
Yes — we take care of formatting, internal links, images, metadata, and structured data. Alternatively, we can provide ready-to-publish docs, if you prefer.
We track performance by topic clusters and individual pages, looking at rankings, click-through rates, conversions, and contributions to pipeline.
We make sure changes are noted and that you receive a full report monthly.
Ready to recover and grow?
Send your top 10 pages. We’ll return a 90-day refresh plan.