Research
Keyword research & topical maps
High-intent keyword research, gap analysis, and cluster prioritisation built to support scalable SEO content services. We turn raw keyword data into a clear, intent-led plan your writers can ship — and your rankings can grow from.
Prefer email? [email protected]
Buyer intent
Entities & SERP
Cluster plan
Who this is for
This service is designed for teams and founders who want keyword research and topical maps to drive real business growth — not just expand keyword lists or fill a publishing calendar.
Great for companies that are:
Publishing consistently, but growth isn’t following
You’re shipping content, but traffic isn’t converting. The issue isn’t output — it’s intent. This service prioritises high-intent keywords and structured topical clusters, so your SEO content services focus on searches that lead to sign-ups, leads, and revenue.
Seeing visibility without commercial relevance
You have rankings, but they’re misaligned with your offer. Ranking for the wrong keywords weakens authority and wastes effort. Our keyword research and topical mapping refocuses content around commercially relevant topics that support rankings and long-term growth.
Looking for strategy, not another keyword list
You want clarity, not spreadsheets. This service turns keyword research into clear topical maps that connect search intent, positioning, and business goals — giving your writers a plan they can actually execute.
What you get
You’ll receive a practical keyword research and topical mapping strategy you can actually use — not a slide deck that looks good but goes nowhere.
Intent & ICP analysis
We start by understanding your business, audience, and how your site is performing today. This stage ensures keyword research is grounded in reality, not assumptions.
- A clear definition of your ideal customers and buying journey
- Review of current performance using analytics and Search Console
- Audit of existing content to identify gaps, overlap, and missed opportunities
- Competitor and search landscape analysis to uncover realistic wins
Strategy & topical structure
Next, insight is turned into a structured plan that supports authority and growth.
- A positioning narrative aligned to your brand and tone of voice
- An intent-led keyword research model based on real search behaviour
- A clear topical map showing what to publish — and why
- Page and internal linking structure to support rankings and usability
Prioritised & execution roadmap
Finally, everything is organised into a focused, realistic plan your team can act on.
- A 90-day publishing roadmap prioritised by effort vs impact
- 3–6 detailed content briefs to guide writers and SEO copywriting services
- A simple measurement framework covering rankings, engagement, and conversions
How we build your map
Most keyword research and topical mapping projects take 2–4 weeks, depending on scope and site complexity. Here’s how the process typically runs.
1. Alignment & discovery
We align on goals, audience, and commercial priorities, then review current performance and existing content to set a clear baseline for keyword research.
2. Search behaviour & intent
We analyse how your audience actually searches, identify high-intent terms, and surface the strongest topical opportunities for growth.
3. Topical structure and planning
We define core topics and supporting pages, map internal links, and draft initial content briefs based on the topical map.
4. Roadmap & handover
We deliver a clear 90-day publishing roadmap, confirm success metrics, and hand over everything your team needs to execute.
Keyword research FAQs
We use a mix of tools depending on your market and goals. Namely:
Google Search Console – to see how your site currently performs in search.
Ahrefs/SEO Surfer – to research keywords, competitors, and backlink opportunities.
Google Ads Keyword Planner – to understand search demand.
“People Also Ask” and search results pages – to find real questions your audience asks.
Entity extraction tools – to highlight key topics and concepts that help content perform better.
We treat volume as directional.
We weight by clicks, CPC, seasonality, SERP features, and business fit — then prioritise by potential, not volume alone.
Yes, we do.
Each priority topic cluster includes target terms, entities, outline, internal links, and example angles — so writers are immediately ready to go (whether that’s our own or to be written internally).
We aim to refresh topical cluster maps every quarter.
We look at new data, what competitors are doing, and any changes to your product, then update the content plan to keep it on track.
Ready to map your market?
Send seed terms or competitors. We’ll reply with a 90-day plan.